Southeast Asia is a boom zone. However, the region is also made up of extremely different countries and cultures. If you want to be successful in this economic region, you need not only sound expertise but also plenty of experience and sensitivity in dealing with the various stakeholders.
Just like the new General Manager for Southeast Asia: He had already worked in technical sales at several large companies before Charlie Lim joined Phoenix Contact in 2016. He started his career at Phoenix Contact as a sales manager and then held various management positions in sales. Lim succeeds Cher Hung Seet, who is retiring after 25 years as General Manager.
In addition to sales, Lim’s responsibilities also include marketing and service.
